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KATERINA PEREZ...

Who is KATERİNA PEREZ? How did she choose this profession? How does she work? What does she like? What kind of jewellery do you like to use?

I am not just a jewellery lover, but I also love art and studying different cultures. Jewellery is the prism through which I choose to do this, but I appreciate the influences of all artistic mediums. I am a journalist first and foremost as well as a gemmologist; I am sometimes an influencer, sometimes aan educator, sometimes a world traveller, and I am always a mother.I feel that jewellery chose me rather than me choosing jewellery - there are photographs of me at 3 years old covered in my grandmother’s jewels.

But my profession has developed alongside me; when I first began working with jewellery in retail and studying gems, instagram didn’t exist in my world, and the idea of being an ‘influencer’ seemed like a fairytale. I have learned and adapted every step of the way as the industry has changed.The jewellery which I wear everyday is very different to the jewellery which I feature, working full time, constantly travelling and being a mother doesn’t allow for extravagant jewels 24/7! I do wear fine jewellery of some kind every day; but I always wear my diamond engagement ring with a pavé set halo. The other jewellery changes depending on events I am attending or my outfit, but I love dramatic, colourful earrings like my titanium butterfly solo earring and my House of Meraki emerald drop earrings.

Turning a passion into a profession is something that millions of people want, but few can achieve. How did you do it? Can we get some advice for our readers who think similar things?

As long as you really love what you do then other people will recognise this passion. Supplement your passion project with other avenues of income at first, and if you work hard enough then hopefully you will be able to segue into working on what you love full time. It was not immediate for me, but eventually I was able to move away from my other work and make journalism through my website and my social media my primary focus.

You have a blogger award you recently received. Can you tell us about this?

In September I was honoured to receive the first ever IJL blog award for UK social influencer - I am glad that the industry has finally got to appreciate work of people like me. The award was voted for by the public and I was up against a number of other contenders, so it was an especially proud moment for me to be on that stage with the award in my hands. At that moment I felt that all the hard work I have put into making katerinaperez.com website and @katerina_perez Instagram page go-to platforms for jewellery aficionados has finally paid off.

What do you recommend for jewellery brands who use Instagram?

Invest your time and money into creating original and engaging content, people will take notice and appreciate the effort! I also recommend educating yourself and investing in seminars and tutoring from people who are successful in this field. I run my own seminars on photography for instagram and building social media, but I still study new ways to improve. Do some basic comparisons, take note of what works for brands that you admire, and which content gets the most engagement.

Who is KATERİNA PEREZ? How did she choose this profession? How does she work? What does she like? What kind of jewellery do you like to use?

I am not just a jewellery lover, but I also love art and studying different cultures. Jewellery is the prism through which I choose to do this, but I appreciate the influences of all artistic mediums. I am a journalist first and foremost as well as a gemmologist; I am sometimes an influencer, sometimes aan educator, sometimes a world traveller, and I am always a mother.I feel that jewellery chose me rather than me choosing jewellery - there are photographs of me at 3 years old covered in my grandmother’s jewels.

But my profession has developed alongside me; when I first began working with jewellery in retail and studying gems, instagram didn’t exist in my world, and the idea of being an ‘influencer’ seemed like a fairytale. I have learned and adapted every step of the way as the industry has changed.The jewellery which I wear everyday is very different to the jewellery which I feature,